Frequently Asked Questions
What dealers, distributors, and applicators ask before they commit.
The Private Label Program
Can I use my own brand name instead of WatchGuard?
Yes. WatchGuard is available as a ready-made identity for partners who want one, but you can also run your own name on the label. Same products, same technical data sheets and safety data sheets, your branding. Distributors with an established regional reputation usually prefer their own name, and that is fine with us.
What is the minimum volume to get started?
Lower than most people expect. The program is designed so a working contractor or a single-location distributor can start without warehouse-filling minimums, then step into better pricing as volume grows. Tell us roughly what you move in a year and we will show you exactly where the breaks land.
Do I have to take the entire product line?
No. Most partners start with a single sub-line that matches their existing market — roof, floor, or foam — and add the others when customers start asking. A roofing supply house has no reason to stock floor topcoat on day one.
Do you protect territory?
We discuss it case by case. Our preference is one committed distributor doing real volume in a market over several competing on price against each other. Bring us your region and your plan and we will have an honest conversation about it.
Products & Chemistry
What products are actually in the line?
OR93BL polyurea, Flak Jacket 1 and Flak Jacket Pro, OR7K, Badger Black below-grade, OR-80SLM Silver Lining Membrane, Alasta Seal, 7001 Primer, Concrete Mender, the OR-621 / OR-55 floor system with OR-75DCL, OR-ACR-42 and OR-E41, Super Orange Cleaner, and closed-cell and open-cell spray polyurethane foam. Any of them can be WatchGuard-branded.
Is this the same material Oak Ridge sells under its own name?
Yes — identical formulations from the same manufacturing. Private labeling changes the packaging and the branding, not the chemistry. The technical data behind your label is the same data that supports ours.
Do the products come with technical documentation?
Every product ships with a technical data sheet, a safety data sheet, and an application guide, and those travel with the material regardless of whose logo is on the front. We will not put a name on something a customer cannot get real documentation for.
Is polyurea UV stable?
Aromatic grades such as OR93BL will chalk and fade in direct sun over time. That is cosmetic — it does not affect the waterproofing, adhesion, or physical properties. Where long-term appearance matters, an aliphatic topcoat is available and we will spec it into the system.
Equipment, Support & Ordering
What equipment do I need to spray these products?
A plural-component proportioner with a heated hose — a Graco Reactor E-20 or E-30 class machine or equivalent — for the polyurea and foam products. Some floor and primer components apply with conventional equipment. If you do not have a rig yet, talk to us before you buy one; sizing it wrong is an expensive mistake.
Do you provide training?
Yes. Equipment guidance, spray technique, prep standards, and job-specific spec help are part of the relationship. New applicators get walked through their first several jobs. This is not billed as an add-on service.
How fast do orders ship?
We ship nationwide. Stock items move quickly; private-labeled packaging runs on a production schedule we will confirm when you place the order. Tell us your season and we will help you plan inventory so you are not waiting on material in your busiest month.
Can I sell to end users directly, or only through you?
You sell it. That is the entire point of a private-label program — you own the customer, set your own pricing, and build your own brand equity. We are the manufacturer behind you, not a competitor in your market.
Still Have a Question?
Ask us directly. You will get an answer from someone who knows both the chemistry and the business side.
Ask a QuestionTalk to Us About Private Label
Tell us about your project and we will follow up with product details, technical data sheets, and pricing.