About WatchGuard
A private-label brand built by a manufacturer, for the people who actually spray the material.
WatchGuard is the private-label brand of Oak Ridge Foam & Coating Systems. Oak Ridge manufactures and distributes polyurea, polyurethane foam, and floor coating systems for industrial, agricultural, commercial, and fleet work. WatchGuard is how those products reach the market under a partner's identity instead of ours.
The reason the brand exists is straightforward. Contractors and distributors who build a real business around a coating line eventually run into the same wall: the material has somebody else's name on it. Every job they finish markets a national brand that will happily sell to their competitor across town. WatchGuard fixes that.
We are not a paint company with an industrial label. Membrane coatings and spray foam for punishing service are the only thing we make.
What the Program Includes
For Dealers and Distributors
If you already move coatings, foam, or equipment, WatchGuard gives you a proprietary line instead of another shelf of the same national product every competitor stocks. You set your own pricing, you own the customer relationship, and the brand equity you build stays with you.
Volume tiers are structured so a regional distributor can start without committing to warehouse-filling minimums. We will be straight with you about where the price breaks land and whether the next tier is worth the inventory carry.
Territory: talk to us about your region. We would rather have one committed distributor doing real volume in a market than four fighting each other on price.
For Contractors and Applicators
If you run a plural-component rig, we supply material, parts, and job support. If you are considering adding polyurea or spray foam to what you offer, we will help with equipment selection, training, and the first several jobs — before you have spent anything with us.
Branding matters more for contractors than most realize. A homeowner comparing three garage-floor quotes cannot tell the products apart. A contractor who says "this is our WatchGuard system, here is the data sheet" is having a different conversation than one who names a brand the customer can price-shop online in thirty seconds.
Small crews are welcome. The program is built to work at a volume a two-truck operation can actually reach.
Ready to Talk About Your Own Line?
Send us your region, the work you do, and roughly what you move. We will come back with pricing, sub-line recommendations, and what private labeling looks like at your volume.
Get in TouchTalk to Us About Private Label
Tell us about your project and we will follow up with product details, technical data sheets, and pricing.